Privacy policy

PRIVACY POLICY

Blakmint Ltd — Great Britain Website Sales
Last updated: 16 September 2026

This Privacy Policy explains how Blakmint Ltd collects, uses, stores and shares personal information when you visit our website, place an order, contact us or otherwise interact with our business.

We process personal information in accordance with applicable UK data-protection law, including the UK GDPR and Data Protection Act 2018.

1. Who We Are

Blakmint Ltd is the data controller responsible for personal information collected through the Blakmint website, except where another organisation acts as an independent controller.

Blakmint Ltd
Company number: 14004537

Registered office:

54 St James Street
Liverpool
L1 0AB
United Kingdom

Email: admin@blakmint.co.uk

2. Personal Information We Collect

Depending on how you interact with us, we may collect:

your name;
billing address;
delivery address;
email address;
telephone number;
order details;
products purchased;
payment and transaction information;
correspondence with us;
returns and refund information;
reviews or feedback;
photographs or videos you send us;
IP address;
browser and device information;
website activity;
cookie and consent preferences;
fraud-prevention information; and
product batch or lot information where relevant.

Where you report a product complaint or safety incident, we may also receive information relating to your oral appliance, dental treatment, injury, reaction or other health-related matters.

3. How We Collect Information

We may collect personal information:

directly from you when you place an order;
when you contact us;
when you request a return or refund;
when you submit a review;
when you report a product issue;
automatically when you use our website;
through cookies and similar technologies;
through Shopify and our payment providers; and
from service providers involved in fulfilling your order.

4. How We Use Your Information

We may use personal information to:

process and fulfil orders;
take and confirm payment;
arrange delivery;
send order and dispatch confirmations;
manage returns and refunds;
respond to enquiries;
provide customer service;
investigate complaints;
prevent and detect fraud;
protect our website and business;
maintain business and accounting records;
comply with legal and regulatory obligations;
manage product-safety concerns;
conduct medical-device post-market surveillance where applicable;
manage product recalls or corrective actions;
improve our products and website;
send marketing communications where legally permitted; and
measure website and advertising performance where appropriate consent has been obtained.

5. Our Legal Bases for Processing

Depending on the circumstances, we may process personal information because:

Contract

Processing is necessary to enter into or perform our contract with you, including:

processing your order;
taking payment;
arranging delivery;
handling returns; and
communicating with you about your purchase.

Legal Obligation

We may need to process information to comply with legal obligations, including:

tax and accounting requirements;
consumer-protection requirements;
product-safety obligations;
medical-device regulatory requirements; and
lawful requests from regulators or public authorities.

Legitimate Interests

We may process information where necessary for our legitimate business interests, provided those interests do not override your rights.

This may include:

preventing fraud;
protecting our website;
managing customer complaints;
defending legal claims;
improving customer service;
keeping appropriate business records; and
protecting our business and customers.

Consent

Where required, we will rely on your consent for activities such as:

certain marketing communications;
non-essential cookies;
analytics technologies; and
advertising or tracking technologies.

You may withdraw consent at any time.

6. Medical-Device Complaints and Health Information

Except for the Blakmint Retainer Case, Blakmint products identified and supplied as medical devices are UK Class I medical devices.

If you report an incident, injury, adverse reaction or other safety concern involving a Blakmint medical device, information you provide may include health information.

Health information is treated as special-category personal data under UK data-protection law.

We will only process such information where we have an appropriate lawful basis and an applicable condition permitting the processing of special-category data.

We may use relevant information for:

investigating the complaint;
assessing product safety;
post-market surveillance;
regulatory compliance;
identifying potential safety trends;
recalls or corrective actions;
reporting where legally required; and
establishing, exercising or defending legal claims.

Please only provide medical or dental information that is relevant to your complaint.

The Blakmint Retainer Case is not a medical device. Complaints relating solely to the Retainer Case will not normally be treated as medical-device vigilance matters.

7. Payment Information

Payments are processed through Shopify and the payment providers available through our checkout.

Blakmint does not normally receive or store your complete payment-card details.

Payment providers may process your information under their own privacy policies and legal obligations.

8. Shopify

Our online store is hosted using Shopify.

Shopify may process personal information on our behalf to provide services including:

website hosting;
checkout;
order processing;
fraud detection;
payment services;
security; and
store functionality.

Shopify may also process certain information for its own legally permitted purposes.

9. Royal Mail and Delivery Providers

We may provide information to Royal Mail or another authorised delivery provider where necessary to deliver your order.

This may include:

your name;
delivery address;
contact details where required; and
delivery instructions.

We provide only the information reasonably necessary to fulfil delivery.

10. Other Organisations We May Share Information With

Where necessary, personal information may be shared with:

Shopify;
payment processors;
Royal Mail;
website and IT service providers;
email service providers;
customer-service providers;
fraud-prevention services;
accountants;
legal advisers;
insurers;
regulatory consultants;
medical-device compliance advisers;
the MHRA or another regulator where required;
law-enforcement bodies where legally required; and
other professional advisers where reasonably necessary.

We do not sell customer personal information to third parties.

11. Shopify Apps and Third-Party Services

We may use third-party Shopify apps or services to provide functions such as:

reviews;
email marketing;
analytics;
advertising;
customer support;
fraud prevention; or
website functionality.

These providers may process personal information on our behalf or, in some circumstances, as independent controllers.

We will take reasonable steps to use providers that offer appropriate data-protection safeguards.

12. International Transfers

Some of our service providers may process personal information outside the United Kingdom.

Where UK data-protection law requires additional safeguards for an international transfer, appropriate measures will be used.

These may include recognised adequacy arrangements or approved contractual safeguards.

13. Marketing Communications

We may send marketing emails where:

you have given appropriate consent; or
we are legally permitted to contact you under the existing-customer marketing rules.

You may unsubscribe at any time using the unsubscribe option in a marketing email or by contacting:

admin@blakmint.co.uk

Unsubscribing from marketing will not prevent us from sending essential service messages relating to your orders, safety issues or legal obligations.

14. Cookies

Our website uses cookies and similar technologies.

Some cookies are necessary for the website, shopping basket, checkout, security and other essential functionality.

Other cookies, including certain analytics and advertising cookies, will be used only where permitted and where any required consent has been obtained.

More information is available in our Cookie Policy.

15. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, regulatory, accounting and dispute-resolution obligations.

Retention periods may differ depending on the information.

For example, we may retain:

order and transaction records for accounting and tax purposes;
customer-service records for an appropriate period after a matter has been resolved;
information relating to disputes or claims for the relevant legal limitation period;
medical-device complaints and safety information for the period required under applicable medical-device regulations; and
marketing information until you unsubscribe or the information is no longer required.

We may retain a minimal record of an unsubscribe request to ensure that we do not send marketing to you again.

16. Product Safety and Recalls

Where necessary for product safety or regulatory compliance, we may use customer information to:

identify purchasers of affected products;
investigate complaints;
contact customers about safety information;
carry out corrective actions;
communicate product recalls; or
comply with regulatory obligations.

Where the matter concerns a regulated Blakmint medical device, information may be retained and processed in accordance with applicable medical-device requirements.

17. Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

request access to your personal information;
ask us to correct inaccurate information;
request deletion of personal information;
request restriction of processing;
object to certain processing;
request transfer of certain information;
withdraw consent where processing is based on consent; and
object to certain types of direct marketing.

These rights are subject to legal conditions and exemptions.

To exercise a right, contact:

admin@blakmint.co.uk

We may ask you to provide information necessary to confirm your identity.

18. Direct Marketing

You have the right to object to direct marketing at any time.

If you unsubscribe, we will stop sending the relevant marketing communications.

We may retain your email address on a suppression list solely to ensure that your marketing preference is respected.

19. Automated Decision-Making

We may use automated fraud-detection or security systems provided by Shopify, payment providers or other service providers.

Where an automated process has a significant legal or similarly significant effect on you and additional rights apply under data-protection law, those rights will be respected.